70% of the world's total pearl production comes from the small town of Zhuji. How did it happen?
More than 50 years ago, the first pearl oyster was raised in Shanxiahu Town, Zhuji. Today, Shanxia Lake has created a miracle that the annual output of freshwater pearls accounts for 80% of the country's total output and 70% of the world's total output.
There are thousands of waves surging in the waves, shining with countless pearls. Years of tempering and the tireless creation of the people at the foot of the mountain have made it the world's largest freshwater pearl breeding, research and development, processing, and trading base. First, the characteristic beauty industry and fashion industry of "jewelry" have been formed.
Today, starting from Shanxia Lake, with a more open attitude and a global perspective, we will gather domestic and foreign celebrities from jewelry, Internet, fashion design and other fields to discuss the development trend of the world pearl industry and seek the future of the world pearl industry. Build a world pearl community.
Industrial transformation, marching towards a world-class industry
The 11th China (International) Pearl Festival has been successfully held, and the pearls of Shanxia Lake have been well-known both at home and abroad, and the industry continues to show its charm in the process of transformation and development.
In recent years, especially since the beginning of this year, our city has closely followed the goal of "creating a 100-billion-level pearl industry" and launched the "Zhuji City Pearl Industry Digital Transformation Special Action Plan" to fully support the precise transformation and accelerate the development of pearl towns. Promote the high-end transformation of pearl industry clusters with digital intelligence, further lengthen the industrial chain, strengthen the innovation chain, enhance the value chain, and optimize the ecological chain, forming a new business format oriented towards creative design and online celebrity live broadcasting, which runs through the Life and health, all-for-one tourism and other key industrial chains, and strive to become a world-class industry.
Green farming has been promoted in an all-round way, and the artificial intelligence biological target breeding model developed by Qinghu Agricultural Technology and the industrialized circular farming model of Bairuila have been formed. The leading clean water farming model has achieved environmental protection, pearl quality, and breeding cycle.
In terms of innovative design, it has established seven major centers as the core, including Pearl Research Institute, Jewelry Creative Design Center, Jewelry and Jade Quality Supervision and Inspection Center, Pearl Digital Economy Center, Pearl Town Exhibition Center, Innovation and Entrepreneurship Incubation Center, and Pearl Industry Service Center. The provincial science and technology innovation platform has built a platform system integrating life and health industry, digital economy industry and fashion culture industry as the core, promoted the construction of amber and jade industrial park, combined with the creation of an international boutique area of Jewelry City, and improved the design sense and fashion of products. sense, constantly enrich the jewelry industry, and lead the trend of modern jewelry.
Conforming to the development orientation of new economy, new formats and new models, we are committed to building the largest digital jewelry trading platform base in the country, vigorously developing new sales models such as online celebrity live broadcast, cross-border e-commerce, WeChat live broadcast, etc., to achieve simultaneous and rapid online and offline development.
Internet celebrity live broadcast sales have formed an integrated full-chain service model such as e-commerce sales, product testing, and logistics distribution. In 2020, under the impact of the epidemic, online sales of pearls rose instead of falling. From January to September, Zhuji Pearl’s online sales reached 10.02 billion yuan, a year-on-year increase of 25.3%. Among them, only Taobao Live Zhuji Pearl Base achieved an output value of 610 million yuan, a year-on-year increase of 20.7%.
Up to now, Zhuji has more than 2,500 pearl enterprises of various types, including 1 listed company, 2 national key leading enterprises, and 13 designated enterprises. etc. as the core of modern industrial clusters.
Beautiful construction, building a world-class town
The 200,000-square-meter Pearl Lake Park is like a bright pearl inlaid in the northern part of Shanxia lake Market Town. The white pearl clam-shaped sculpture is exquisite and beautiful. Lingzhu Island above the blue waves is like a pearl floating on the surface of Pearl Lake.
The iconic architectural shape of the Pearl Living Room is like two slightly opened clam shells. The stylish, exquisite and atmospheric shape fully demonstrates the beautiful artistic conception of "Clam Pearl Bright Moon". Its pearls, the pearls get the moonlight, and the design implication of the aurora shines" adds a cultural charm to it.
Pearl towns, garden towns, and colorful towns are shining brightly with beads strung together. In recent years, the Zhuji Municipal Party Committee and Municipal Government have thoroughly implemented the new development concept, focusing on the creation of a pearl town, and in accordance with the requirements of "internationalization, fashion, and ecology", planning from a high starting point and advancing with high standards, and making every effort to build Shanxia Lake into a A world-class fashion characteristic town that is beautiful in the whole area and has international standards and domestic first-class, turning the pearl industry into a jewelry industry worth hundreds of billions.
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In the construction of Pearl Fashion Town, 5 billion yuan was invested to create high-quality tourist projects such as Pearl Lake Park, Pearl Museum, Pearl Creative Workshop, Land Lighting Show, Colorful Mountain Lake, Ten Thousand Mu Tiantang Landscape, etc., integrating pearls, Unique elements such as lakes, rice fields, and villages, and existing resources such as Miguoguo Town, Jewelry City, and Baita Lake Wetland Park are unified, strung together, and used to build a "ten thousand acres of peach blossoms in spring and autumn in full bloom". Jiang Feng dances, experience the charm of pearls during the day, and experience the full-time, all-region, and all-industry tourism mode with beautiful lights at night, improving the taste of global tourism.
The gold content of beauty is getting higher and higher, and the competitiveness of the industry is getting stronger and stronger. Today, the World Pearl Conference, as a high-standard and high-level event of the global pearl industry, will fully display the beautiful image of the Pearl Capital, present an international jewelry feast, and let the dazzling light of Yamashita Lake pearls shine on the world.